Using Education to Build a Long Term Pipeline of Ideal Clients 

As brokers we can fall into the trap of running a transactional business: focus on closing the deal and ignoring the rest of our pipeline. But in order to reach the top tier of business brokers, we need to do both well – close deals and have a full pipeline of clients for the next deal. In this workshop, we discuss how to build a sustainable long term pipeline through education and automation ensuring our pipeline is always full of ideal clients. We will cover: how to acquire or generate the content, how to build landing pages and automation campaigns, and the best tools to use. The focus will be on how to make the pipeline system work automatically for you, without adding a ton of extra work to your plate. 

Jessica Fialkovich is a Business Exit Expert, Author, Speaker, and Small Business Advocate. When she sold her first business a decade ago, she had no idea where to start. Fortunately, she was able to exit successfully and then buy her next business -- a business brokerage office. For ten years she has built the fastest growing and most successful business brokerage firm in the U.S. But she realized that most business owners that decide to sell are not prepared, and although hundreds of experts will teach you how to start a business, how to grow one -- very few will teach you how to sell. In founding her education firm, Exit Factor, she decided to pull back the curtain about how the business sales process works and give buyers and sellers the tools to successfully (and profitability) complete a transaction.  She is an entrepreneur at heart and successfully built and sold two startups, along with my husband and business partner, Al. When not at work you her find in the mountains exploring with Al and our dogs (Sailor and Moose), spending time with her new son, Brix, or attending as many Springsteen shows as she possibly can.